Here I sit, the first day of spring break 2009, disgusted. The weather is ripe for a ride, and it is not to be had. At least we are enjoying a break from ole’ man winter.

 

As I looked through the plethora of morning email, I spied something from Advertising Age about the Sci-Fi channel and their intent to re-brand. As I enjoy watching their fare at times, I proceeded to take a look to see what was up. Apparently 10 years in the making, the tried and true Sci-Fi moniker will change to something new - Syfy. Where’s the freakin’ creativity in that one? Sounds like something more akin to a communicable disease than a place to go and catch a great flick. I would have expected more from a project this long in the making, much less by folks from the NBC powerhouse.

 

Oh well, did I mention the weather?

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